Tuesday, April 7, 2009

Lipstick Jihad and The Bluest Eye

Dressing to reflect a style or personality is a common practice in American culture. However in countries like Iran, the government outlaws such freedoms that we as Americans take for granted. In turn these privileges to dress and act freely have created a scale that many people use in determining acceptance of a person.

In her book Lipstick Jihad, Azadeh Moaveni shares her experiences as a woman living in Iran. Having to deal with an oppressive government, Moaveni details her feelings towards the rules instated after the revolution in 1979. The new rules after the revolution posed a ban of public interaction between men and women not related, and further forced women to cover their faces and bodies in the company of others. These rules brought great stress on the people of Iran, and made life for women very difficult. People soon found ways to secretly interact with one another, but the consequences for breaking the rules were brutal. Seeing that the face is the only part of a woman’s body allowed to be exposed, some women turned to plastic surgery in desperate attempts of self-expression. Under these new rules women in Iran struggled with being set lower than men and having their identities removed. In turn this effected Moaveni’s outward appearance, creating inner psychological problems with not only her but the women of Iran.

Toni Morrison’s book “The Bluest Eye” tells the story of a young girl named Pecola, living with her parents in Ohio. Struggling with a broken home life and the constant reminder of her “ugliness” Pecola decided to give up on the notion of being beautiful. Yet her greatest wish throughout the book is to one day have the bluest eyes. In a way her search for the bluest eye is a metaphor for her wanting to be accepted by people. Since society has programmed Pecola to believe that she is ugly, it has negatively effected her outward appearance of understanding her true self.

Wednesday, March 4, 2009

midterm

For my midterm paper I have chose to explore the topic of culture jamming. I hope to construct a sound understanding of the term by giving examples from all sides of the topic. My sources will include articles and journals found using the Wayne State library search engine, Naomi Kline’s book “No Logo”, the film “The Corporation”, and blog posts from popular add-busting websites.
Along with its history, I aim to explore the ideology, methods, and the reaction to culture jamming in America. I hope to persuade readers in supporting people’s rights to speak out against major corporations and their problems. My argument justifies a persons right to challenge something they believe is wrong in society. Including the current stage of culture jamming which only plays a small role in the big picture, but has potential for creating major changes in the future.
Specifically I want to high light points from Naomi Kline’s book “No Logo” ware she details the role of culture jamming in society. I found several articles using the WSU library search that help support Naomi’s points and even make reference to her work. Since “No Logo” will be a big source of information for my paper, I though using the film “the corporation” would help me construct the ideas of others like Naomi.

Wednesday, February 25, 2009

Sontag on Photography

In her book “Susan Sontag On Photography”, Susan outlines the history of photography and it’s achievements along the way. Susan interprets the emotions we express, and the importance photography plays in our lives. In her first chapter Susan compares the camera in relation to the photographer she writes, “Photographs are really experience captured, and the camera is the ideal arm in the acquisitive mood”. Susan makes a distinction between photography practiced as an art, and photography taken as a “social rite, a defense against anxiety, and a tool of power”.
Over time photography became more than just an art form, it could be used to benefit our daily lives. Photography has made a major impact on the medical world, allowing doctors to capture images during surgery or to organize their research, and help save lives. When dealing with a criminal case a picture can prove guilt or innocence in the court of law.
A photograph, Susan says, is an important tool that can be used in educating people on things that they have no way of seeing. Things like far away countries, and outer space can be viewed and studies by anyone. As Susan mentions photography is a perfect medium to transfer ideas and facts about the past.

Tuesday, February 10, 2009

CULTURE JAMMNG CORPORATE CONSCIOUS AMERICA

In Naomi Klein’s book entitled No Logo she concentrates on expressing the negative behaviors of major corporations, the workings of their tricky add campaigns, and the public’s reaction to their media. Naomi describes her own personal accounts of unfolding the truths behind some major marketing schemes, and interviews with people who bring awareness to the dangers of “high name-brand recognition” companies.

In the early twenty’s legendary advertising agent Bruce Barton altered the face of General Motors Corporation to promote something “personal warm and human”. As Naomi writes, he turned GM into a metaphor for the American Family. Barton wanted the public to feel a special personal connection with the company. He explained that advertising was more than just a label or a catchphrase but a “corporate consciousness”, and its role was to help companies find their “soul”.

I the chapter entitled “culture Jamming” Naomi explains the principals of culture jamming through a story. Jorge Rodriguez de Gerada, an active culture jammer, began manipulating tobacco and alcohol billboards in his neighborhood to stop their harmful messages from reaching the kids. Usually manipulating the billboards to portray a mocking of the company’s advertisement, Rodriguez does his work during the day to attract attention to the message he is sending. This is not the first cultural jam against the advertising industry; popular magazines depicting the “ideal woman” fueled the feminist strike against the potentially dangerous imagery. Soon the covers of these magazines were being defaced (or as I prefer culturally jammed) by women, writing things like “feed me” over the pictures of skinny models.

No Logo in my opinion is a good representation of the many problems we have with corporations and advertising. She identifies the major hazards of corporate advertising and production scandals, giving us the knowledge we need to construct better choices in the future.

Tuesday, February 3, 2009

NO LOGO

In her book “No Logo” Naomi Klein sets her aim at bringing awareness to the dangers of “high name-brand recognition” companies. In her book she sides with the young emerging “anticorporate” activists, who she says will eventually create a political movement strong enough to pose major opposition against transnational companies promoting large brand names.
At the introduction of the book she tells a story of a garment factory in Indonesia that she visited, ware the workers weren’t being properly compensated for their long workdays. Naomi asks the worker what brand and type of garment they were making at the factory, he replyed London Fog Jackets. To her astonishment Naomi relised that the store that used to be below her apartment made London Fog jackets, and it was forced to close down due to the company outsourcing to Indonesia. What Naomi wants us to take home with this story is that instead of having our products made ware the working conditions are substandard and the workers are treated unfairly, have them made in America ware the job conditions will be regulated.
When you see a produt that costs much more than it normaily should you have to wonder if its really worth it. In the fashion world the brand name Tommy Hilfiger is quite recognizable. His line of Jeans is within the ranks of Levie, but the best part is Tommy Hilfiger doesn’t manufacture anything at all. Licensing agreements allows companies like Pepe and London to manufacture his jeans, and Jockey to produce his underwear with his name on it. As Kline points out, he is not in the business of manufacturing clothes but signing his name.
These are the types of issues that we cannot stand for in our modern world. Naomi Klein is determined that the public idea of brand-name products can be altered in the future.

Tuesday, January 27, 2009

The Culture Industry...Selling Culture

Authors Theodore Adorno and Max Horkheimer present a strong opposition to the current American (capitalist) society in their book The Culture Industry. In the chapter Enlightenment as Mass Deception, it tells us of how Adorno and Horkheimer believe that our capitalistic society is really undermining the people who become part of it's trend. They say that modern music and art, are just repeated “cookie cutter” images and sounds to please the tasteless public. They use examples of artists like Schoonberg (composer) and Picasso (painter) to represent their interpretation of true music and art; as artists like these broke social norms of the time in order to produce new material.
Adorno and Horkheimer argue that the perception of the consumer changes, after exposure to the high volume of advertising our society offers. They now need to consume popular goods in order to blend in with the rest of society. However this isn’t the case for everyone, Adorno and Horkheimer recognized that some consumers aren’t fooled by brand name and fancy labels. Their position countering capitalism is simple; it requires you to separate yourself from any influence or product of the capitalistic society.
In comparison, Ohman’s text initialed Selling Culture you can draw several similarities and differences between the two arguments. First, both articles recognize that capitalism has many flaws, and that the basis of capitalism is making the most money possible, while spending as little as possible. In the text they talk about the affects advertising had on the piano industry in the early 1900’s. Due to advertising, the number of pianos in use had risen six times as fast as the growth of the population, in the year 1910. It seems to me that Ohman’s arguments reflects both positively and negatively upon capitalism, but overall he can see a use for it. Ware as in The Culture Industry, Adorno and Horkheimer refuse anything that capitalism has to offer.

Monday, January 19, 2009

foundation



name: Tom Valko
age: 22
residence: Detroit,MI
This is my fourth year at Wayne State, i am studying film production.  I live downtown, and i work as a bike messenger for "Rockdove Bike Curriers LLC".  I ride year round for work, and to commute from school, grocery store, parties ect.  In my time away from school and work, i like to go see music (rock, or electronic mostly), travel, and work on video projects. 
Quick Facts:
I used to be a vegetarian, but I'm not anymore.
I used to smoke cigarettes, but now i don't
I used to hate coffee, but now i love it. 
Thats about it.