NO LOGO

In her book “No Logo” Naomi Klein sets her aim at bringing awareness to the dangers of “high name-brand recognition” companies. In her book she sides with the young emerging “anticorporate” activists, who she says will eventually create a political movement strong enough to pose major opposition against transnational companies promoting large brand names.
At the introduction of the book she tells a story of a garment factory in Indonesia that she visited, ware the workers weren’t being properly compensated for their long workdays. Naomi asks the worker what brand and type of garment they were making at the factory, he replyed London Fog Jackets. To her astonishment Naomi relised that the store that used to be below her apartment made London Fog jackets, and it was forced to close down due to the company outsourcing to Indonesia. What Naomi wants us to take home with this story is that instead of having our products made ware the working conditions are substandard and the workers are treated unfairly, have them made in America ware the job conditions will be regulated.
When you see a produt that costs much more than it normaily should you have to wonder if its really worth it. In the fashion world the brand name Tommy Hilfiger is quite recognizable. His line of Jeans is within the ranks of Levie, but the best part is Tommy Hilfiger doesn’t manufacture anything at all. Licensing agreements allows companies like Pepe and London to manufacture his jeans, and Jockey to produce his underwear with his name on it. As Kline points out, he is not in the business of manufacturing clothes but signing his name.
These are the types of issues that we cannot stand for in our modern world. Naomi Klein is determined that the public idea of brand-name products can be altered in the future.